Three Ways AI is Revolutionizing Internal Comms & Sustainability
Three Ways AI is Revolutionizing Internal Comms & Sustainability
And why it's great to listen to other people's views about the world...
Many companies talk about AI, but how many are actually ready to implement it effectively? This is where AI maturity comes in. If you’re a leader looking to assess how prepared your organization is, I highly recommend checking out the AI Maturity Survey:
This survey helps leaders benchmark their AI capabilities and identify areas where they can integrate AI for maximum efficiency and sustainability. Because the truth is:
📌 AI isn’t just a technology investment—it’s a leadership decision. (Dan Sodergren 2023)
Leaders who understand AI’s role in strategic decision-making will be the ones who drive efficiency, sustainability, and competitive advantage in their organizations.
Three Ways AI is Revolutionizing Internal Comms & Sustainability
1. AI-Powered Virtual Events: A Game-Changer
Corporate events used to be massive energy drains, requiring flights, hotels, catering, and printed materials.
🔴 Traditional corporate events energy use: 15,000–20,000 kWh
✅ AI-powered virtual events: 200–500 kWh
That’s a 97% reduction in energy use. It’s like swapping a diesel truck for an e-bike.
With AI, virtual events are now as engaging as in-person conferences, using:
✅ Automated content personalization
✅ Real-time audience sentiment tracking
✅ Smart scheduling tools that cut email volume by 60%
Leaders who embrace AI-driven events save time, money, and emissions while keeping employees engaged.
2. Smarter Remote & Hybrid Work
Remote work is here to stay. But badly managed remote work can be inefficient and costly.
🔴 Before AI (per employee, per day):
Commuting: 13.7 kWh
Office equipment: 7.6 kWh
Climate control: 5.2 kWh
Total: 26.5 kWh
✅ After AI (with optimized hybrid work):
- Home office: 4.8 kWh
- Cloud collaboration tools: 1.2 kWh
- Device usage: 2.3 kWh
Total: 8.3 kWh
That’s a 69% energy reduction—and AI makes it even more efficient with:
✅ Real-time translation & transcription
✅ AI-driven task automation
✅ Predictive workspace optimization
Leaders who implement AI-enhanced remote work policies not only increase employee satisfaction but also cut emissions and costs.
3. AI-Powered Leadership Comms
Let’s be honest—many leadership messages still involve long email chains, time-consuming reports, and inefficient meetings. AI cuts through the noise and makes internal communication faster, leaner, and more sustainable:
✅ Meeting prep time: Cut by 66%
✅ Document creation: Slashed by 75%
✅ Data analysis: Reduced by 80%
This isn’t just about efficiency—it’s about making leadership more strategic.
AI-powered tools can:
✔ Provide real-time sentiment analysis
✔ Personalize leadership messages at scale
✔ Optimize communication based on engagement trends
And as a leader, if you’re not using AI for better communication, you’re missing a massive opportunity.
Where Do You Start? The AI Marketing Course
If you’re a leader, marketer, or entrepreneur looking to integrate AI into your strategy, learning how to use AI effectively is crucial.
That’s why I recommend: 🎓 The AI Marketing Course
This course is designed for business leaders who want to:
✅ Leverage AI for smarter decision-making
✅ Automate marketing and communications
✅ Improve sustainability and efficiency using AI
It’s not about replacing people—it’s about empowering leaders with AI tools to work smarter, not harder. So they can teach their people too.
AI & Sustainability: The Leadership Perspective
So, is AI a friend or foe of sustainability?
The answer depends on leadership. AI has the potential to radically reduce waste, optimize energy use, and transform internal comms for the better. But it won’t happen automatically. It requires leaders who understand AI’s potential and act on it.
🚀 Take the AI Maturity Survey
🎓 Invest in AI education for your people.
🎧 Listen to the Can Marketing Save the Planet podcast
And most importantly, lead the AI-powered sustainability revolution in your organization.
Because the future isn’t just about AI—it’s about the leaders who shape how we use it.
